§ 11 — Social impact report

Social impact
report.

Italy's digital divide isn't only about people: it's about the small businesses that can't afford digitalisation, or that got burned by it. That's where our social impact sits. Four quarters, internal counts, with the definition of every indicator at the foot of the page.

Boundary Individuals, artisans and small businesses
Updated to 30.06.2026
Nature of the data Internal counts, not certified
§ 01 — The gap

Three things, not twenty.

A credible social impact is short. Ours fits in three lines, and every line has numbers following it through the rest of the page.

01 Access

We make digitalisation affordable.

We work with individuals, artisans and small businesses at clear prices agreed before starting, with solutions sized to the budget — no eye-watering quotes. A small business that is digitalised well stays open, hires, and keeps its area alive.

02 Independence

We make people independent, not dependent on us.

What we learn we leave behind: hands-on courses, free guides on the blog, documentation in Italian, training with support after the classroom too. Success, for us, is a client who no longer needs to call us for every change.

03 Territory

We start from where we are.

We're from Monza and Milan and we work remotely across Italy, bringing local businesses skills that usually stop inside the big cities.

Year 2026 Year in progress — Q1 and Q2 closed, Q3 running.
§ 02 — Year summary

The numbers, in four lines.

The sum of the closed quarters. Quarters still running contribute nothing: no projections, no early estimates.

Projects started 16 individuals and small businesses

Work begun under a written agreement for an individual, an artisan or a business under ten staff.

First time online 7 businesses

Businesses that had no site of their own before. Social profiles don't count as a site.

Training delivered 76 classroom hours

Hours actually taught, in person or on call. Preparation and post-class support excluded.

People trained 33 distinct participants

Someone attending two courses in the same quarter is counted once.

Partial figure: closed quarters only.

The three shares we care about

Projects priced up front 100% 16 of 16

Full price agreed in writing before the work started.

Handovers with documentation and training 88% 14 of 16

Written documentation in Italian plus a training session at handover.

Projects outside the big cities 63% 10 of 16

Businesses in municipalities that are not metropolitan-city capitals.

§ 03 — Quarterly pattern

How the year is spread.

Two different quantities, two separate charts: putting projects and hours on one axis would make them look comparable, and they are not.

Projects started projects
Training delivered classroom hours

Each chart has its own scale, because each measures a different thing: heights read within a panel, never across panels. The exact figures are in the table below.

§ 04 — Quarter by quarter

The detail.

The same indicators for every quarter, so that two different years stay comparable.

Q1 01 — 03 Closed
Projects started
7
First time online
3
Priced up front
7
Documented handovers
6
Outside the big cities
4
Training hours
32
People trained
14
Free resources published
2

Three businesses brought online for the first time. One handover went without a training session: the client already had someone in-house running the site.

Q2 04 — 06 Closed
Projects started
9
First time online
4
Priced up front
9
Documented handovers
8
Outside the big cities
6
Training hours
44
People trained
19
Free resources published
3

A fuller quarter than the previous one, and one weighted further outside the main cities. One handover is still short of full documentation: that's a backlog, not a choice.

Q3 07 — 09 Running

In progress. Figures are published when the quarter closes.

Q4 10 — 12 Not started

Not started yet.

§ 05 — Status of the commitments

What we kept.

  • Kept Price agreed up front, always Every project in the closed quarters started with the full price agreed in writing.
  • In progress Documentation in Italian at every handover Not at 100% yet: two handovers out of sixteen went out without the full package.
  • Kept Free guides, no sign-up Everything we publish on the blog is readable without an account and without leaving an email.
  • In progress Courses that work for people starting from zero Every track has a beginner entry point. We're still tightening response times on post-class support.
  • In progress Publish this report every year First edition. Updated at the close of each quarter.
§ 06 — Method

What each number means.

There are no formulas here: there are definitions. An indicator whose definition doesn't fit on one line is an indicator built to inflate, and we leave it out.

Project started
Work begun under a written agreement for an individual, an artisan or a business under ten staff. A client returning with a second job counts twice; a job split into phases counts once.
First time online
The client had no site of their own before working with us. A Facebook page or an Instagram profile does not count as a site.
Priced up front
The full price of the work is agreed in writing before it starts. Changes requested mid-way are quoted separately and don't remove the project from the count.
Documented handover
At handover the client receives written documentation in Italian and a training session on running what we built for them.
Outside the big cities
The business is based in a municipality that is not a metropolitan-city capital.
Training hours and people trained
Classroom hours actually delivered, in person or on call; distinct participants in the quarter. Preparation, materials and post-course support are not counted.
Free resource
A guide or article published on the blog, readable without an account and without leaving an email address.
Regions reached
Italian regions where we delivered at least one job during the year. It cannot be summed across quarters, so it is stated once for the year.
§ 07 — Boundary and limits

What these numbers leave out.

The missing items are the ones that would look best. They're missing on purpose.

  • We don't measure client outcomes: revenue, customers won, jobs created. Those would be the finest numbers to put here, but a hundred things that aren't us feed into them, and claiming them would be dishonest.
  • We don't measure whether people we trained went on to find work. We have no way of following them over time, and the data that circulates on this is usually badly collected.
  • Work for larger companies doesn't enter this report. We do it, but it isn't social impact: it's work.
  • We have no volunteering or donation programme to report. If one day there is, it will appear here with its own numbers, and not before.
  • The counts are internal and not third-party assured: there is no auditor, there is a register we keep ourselves and the definitions written above.
The other report Environmental sustainability. The other commitment we report with the same method: commuting avoided, digital-only documents, business travel subtracted from the balance. Open the environmental report

Questions about these numbers?

If a count doesn't add up, or you think a definition is convenient, write to us: corrections go into the next edition, with the date.

Write to us