Zero km a day
None of us travels in order to work. It's the largest item in our avoided footprint and also the easiest to measure: kilometres we don't drive.
We're a small digital studio and we want our footprint to be small too. The commitment starts with how we work: remote-native, with no daily commuting and no energy-hungry offices, and entirely paperless — documents, contracts and invoices in digital form only.
We haven't invented a green technology. We removed the three things that actually weigh in a studio like ours: the commute, the office and the paper.
None of us travels in order to work. It's the largest item in our avoided footprint and also the easiest to measure: kilometres we don't drive.
No square metres to heat in winter, cool in summer and light all day long. No furniture to manufacture, no fit-outs, no weekly cleaning.
Quotes, contracts and invoices are born digital and stay digital, signed electronically. We don't print, we don't post, we don't file folders.
One laptop per person, used for as long as it does the job. Early replacement is the dirtiest part of computing, and we avoid it.
None of this is heroic: these are the ordinary conditions of a studio born remote. We write them down so they can be checked, not because they're extraordinary.
We talk over video, with shared notes. We meet in person when it genuinely deserves it, not out of habit or protocol.
Proposals, contracts and invoices as PDFs, signed electronically. Electronic invoicing is already mandatory in Italy: we extended the same principle to everything else, archiving included.
The sites we ship run on AWS cloud with a CDN: shared capacity sized on real traffic, not machines left running in a cupboard doing nothing.
We design for high Core Web Vitals. A lighter page uses less bandwidth and less battery on every device that opens it: multiplied by the visitors, it counts.
We travel for clients when it's needed, and we take the train whenever there's a sensible connection. The kilometres we do travel go into the report and are subtracted from the saving.
A serious commitment shows in what it refuses to promise. Four things we do not assert, so you don't read them between the lines.
Few, concrete, checkable. The annual report says whether we kept them.
No printed documents for studio activity: quotes, contracts, invoices and archives in digital form only.
Four quarters, the same indicators, the same method. Including the years when the numbers get worse.
For trips beyond 100 km we take the train every time a sensible connection exists.
Repair before replacement, machines kept as long as they do their job, redeployment or certified recycling at end of life.
All else being equal we prefer cloud providers with public, documented renewable-energy commitments.
For a studio like ours yes, and the reason is mundane: daily commuting is the heaviest item and it disappears entirely. It should be said, though, that part of the consumption shifts into the homes of the people working — heating and electricity that an office would have shared. In our case the balance stays clearly positive because we never kept premises running in parallel.
No. We're a micro-business with no third-party certifications. What we publish are internal estimates, calculated with the method written at the foot of the report: anyone can redo the arithmetic and challenge it.
Studio people, times worked days, times the round-trip kilometres we would drive with premises between Monza and Milan. That result is multiplied by an average passenger-car emission factor, deliberately taken at the bottom of the published range. The full method, with the factors, is in the report.
No, and it isn't an oversight. We don't buy carbon credits: we'd rather cut what depends on us and declare the rest, instead of cancelling it in the accounts.
Yes, all across Italy, and that's part of the point: the project travels, the people don't. When a trip is genuinely needed we take it, write it into the report and subtract it from the declared saving.